You’re one drip campaign Away from making more money
Even if you're solo, scrappy, or slammed
Let’s be honest—if you’re still writing every email by hand and relying on “remembering to follow up,” your business isn’t just inefficient… it’s leaking opportunity.
Smart businesses don’t rely on memory or motivation.
They write it once. They automate. And they let their systems do the work.
That’s what a drip campaign is for.
It’s not flashy. It’s not trendy.
But it’s the closest thing we have to cloning your best marketing brain—and putting it on autopilot.
And with AI?
You can create an entire email sequence in 30 minutes flat.
What is a drip campaign?
A drip campaign is a series of pre-scheduled emails that get sent automatically to your audience based on a trigger—like joining your list, downloading a freebie, starting a trial, or abandoning a cart.
Each email builds on the last.
It nurtures the relationship, educates your audience, builds trust, and eventually… converts.
It’s like your best-performing content—but delivered in the right order, at the right time, without you lifting a finger.
Why drip campaigns still work
AI and automation didn’t replace drip campaigns.
They just made them way easier to create.
Done right, a drip campaign can:
✅ Warm up new subscribers
✅ Turn “maybe later” leads into buyers
✅ Reactivate cold lists
✅ Educate and upsell customers after they buy
✅ Drive consistent sales—even when you’re offline
And no… they don’t have to feel robotic.
With the right tone and prompts, your emails feel human, helpful, and high-converting.
Examples of drip campaigns you can build today
Here are a few examples that work across business types:
Solo creator / coach
Campaign: 5-Part Welcome Sequence
Trigger: Subscribes to Substack or joins your list
Purpose: Build trust, introduce your work, share value
Final CTA: Upgrade, book a call, or share
Service-based business
Campaign: Lead Magnet Follow-Up
Trigger: Downloads a free guide or checklist
Purpose: Show authority, bust objections, share testimonials
Final CTA: Book a consult or strategy call
Product-based or SaaS
Campaign: Trial-to-Paid Conversion
Trigger: User signs up for a free trial
Purpose: Highlight benefits, show success stories, add urgency
Final CTA: Upgrade before trial ends
Prompts to build your sequence fast
These AI prompts are designed to generate full campaigns that actually convert—without the copy-paste sameness.
🔥 Prompt #1: Create a 5-email welcome sequence
Prompt:
Act as a senior email strategist.
Create a 5-part welcome sequence for [BUSINESS TYPE or BRAND] that builds trust and introduces the brand’s value.Audience: [TARGET AUDIENCE]
Brand tone: [Friendly / Witty / Bold / Expert]Each email should include:
– Subject line + preview text
– One main idea (story, tip, insight)
– A clear CTAFinal CTA: [e.g. Upgrade, Book a Call, Share This]
If anything’s unclear, ask for clarification.
💸 Prompt #2: Build a 4-email sales campaign
Prompt:
You are a high-converting copywriter.
Write a 4-part drip campaign to turn warm leads into customers for [PRODUCT or SERVICE].Include:
– Subject lines + preview text
– Objection-handling language
– Testimonial, story, or example
– CTA in every emailTone: [Confident / Transparent / Expert / Approachable]
Audience pain points: [Insert 3 here]
Prompt #3: Write a 3-email re-engagement campaign
Prompt:
You are a lifecycle email expert.
Write a 3-part re-engagement campaign for subscribers who haven’t opened emails in 60+ days.Business: [TYPE]
Audience: [WHO THEY ARE]Goals:
– Reintroduce brand
– Provide quick value
– Ask if they want to stay subscribedInclude:
– 1 “you still in?” CTA
– Optional P.S. to unsubscribe gracefully
Tools you can use
You don’t need a full tech stack to automate.
Try:
ConvertKit – for creators + smart automations
MailerLite – simple + affordable
FloDesk – beautiful design templates
Substack – for creators who want to drip manually
Zapier + Google Sheets + ChatGPT – for DIY workflows that send emails when conditions are met
Final thought: Drip campaigns = leverage
If you’re spending hours chasing leads, rewriting emails, or wondering what to say next…
You don’t need more time.
You need better systems.
Let AI help you write the campaign.
Let automation do the sending.
Let your smartest marketing run—even while you’re busy doing something else.