Use AI to create (and launch) a course that pays you while you sleep

I’ve helped a lot of people figure out how to use AI in their business.
And one of the most common questions I get is:

“Can I use AI to help me build a course?”

The answer is yes.

I created series of AI prompts with details about how to use ChatGPT to plan and build a digital course.

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But First: Why a digital course can be profitable (even if you have a small audience)

Let’s quickly cover what most people overlook—how digital courses make money.

You don’t need to be an influencer. You don’t need a giant launch budget. You need three things:

1. A Real Problem That People Want to Solve

When your course helps someone get out of pain or move toward something they want (faster, easier, or with more clarity), it becomes valuable. And value is what people pay for.

2. A Clear Transformation

People don’t pay for information—they pay for results.
A course that promises a specific outcome—"Build your first email list," “Land your first freelance client,” “Detox your dog’s diet”—sells better than generic content.

3. A Repeatable Sales Process

You can:

• Sell it through your email list or social media

• Run it as a live workshop first, then turn it evergreen

• Bundle it with coaching or a product

• Use it as a low-ticket entry point for higher-priced services

Courses can become a profitable revenue stream—or a smart lead generator—when positioned right.

And the best part? Once it’s built, it scales.