The forgotten goldmine: How LinkedIn and AI prompts can increase your business growth
How to Use the PAS Framework + AI to grow awareness of your business on LinkedIn
Many small business owners forget something important: LinkedIn is more than just a place to job hunt or post-career updates—it's a powerful platform to market your business. And yet, so many miss the opportunity to use LinkedIn to its full potential.
If you’ve neglected LinkedIn, now’s the time to change that. Especially if you’re in the B2B space, LinkedIn can be a goldmine for growing brand awareness, connecting with potential clients, and generating leads. But getting traction takes more than just posting; it’s about telling stories that resonate, and that’s where a simple copywriting framework comes in.
Use LinkedIn to tell compelling stories, spark meaningful conversations, and build long-term relationships with potential clients.
The PAS Framework.
Why LinkedIn Matters for Your Business
LinkedIn has one of the highest engagement rates of all social media platforms, especially for B2B marketing. It’s where professionals share insights, connect with peers, and find solutions to their business challenges. You're missing out on valuable opportunities to build connections and drive growth if you're not posting content that speaks to your audience's pain points.
Using LinkedIn to tell engaging stories about your business, you can showcase your brand, establish yourself as an industry expert, and create relationships that drive revenue.
The PAS Framework: Your Secret Weapon for LinkedIn
The PAS Framework stands for:
P = Problem
A = Agitate
S = Solve
The world’s best marketers have used this copywriting formula for decades, but it's time to apply its power to grow your LinkedIn presence and drive business results.
Here’s how to use PAS to increase your reach and engagement:
Step-by-Step Guide to Creating a LinkedIn Post Using PAS
1) Go to ChatGPT
Use AI to help craft an engaging LinkedIn post tailored to your business. Open ChatGPT to get started.
2) Copy-Paste This Prompt
🥁 Start of Prompt 🥁
Create a LinkedIn post using the PAS Copywriting Framework for [Your Business/Niche].
Goal:
Craft a post that boosts engagement and builds brand awareness.
Structure:
Problem: Identify your audience's core issue within [Your Business/Niche].
Agitate: Describe the consequences and struggles caused by this problem.
Solve: Present a clear, actionable solution connected to your business offering.
Guidelines:
Keep the post under 250 words.
Use short, impactful sentences.
Include bullet points for readability.
Limit to 55 characters per sentence.
Use one-line paragraphs to maintain flow.
Keep it conversational—simple, direct language that’s easy to digest.
Avoid:
Emojis, hashtags, or phrases like "In conclusion."
Numbered lists; stick to bullet points for simplicity.
Section headers; let the narrative guide the reader naturally.
Extra Tips:
Ensure it’s original and error-free.
End with a strong call-to-action (CTA) to spark engagement (e.g., “What’s your biggest challenge in [Industry]?”).
Use vivid examples and imagery to make the story relatable and impactful.
Hook the reader with an attention-grabbing first line to stop the scroll.
🥁 End of Prompt 🥁
That’s all it takes! This simple yet effective PAS framework can transform your LinkedIn posts from overlooked to impactful, helping you build your small business's presence, especially if you focus on B2B connections.