The 5x5 hook generation prompt:

Your new tool for scroll-stopping content

If you’ve ever stared at a blank screen wondering how to write a hook that actually gets people to stop scrolling, you’re not alone.

Great hooks are the difference between being ignored and getting clicks. But creating them consistently? That’s tough—especially when you're juggling platforms, clients, and content formats.

That’s why this prompt exists. It’s fast, repeatable, and shockingly good.

It’s called the 5x5 Hook Generation Prompt.

Let’s break it down—and then give you the exact prompt so you can try it for yourself.

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Why It’s Called 5x5 The name "5x5" comes from the two key steps in the process:

• Step 1: Answer 5 smart questions that give your AI context (the inputs)

• Step 2: Get 5 compelling hook variations in return (the outputs)

It’s a simple way to turn focused input into scroll-stopping content—with a consistent formula that works across platforms.

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Why It Works Most AI prompts just ask for “a hook for this post.” But great hooks need context:

• What’s the offer?

• Who’s it for?

• Where will it be used?

• What should the audience do when they see it?

The 5x5 format solves that by guiding the AI to ask smart questions before it writes.

And when it writes? It blends proven copywriting formulas, voice matching, and platform strategy.

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How Marketers Can Use Hooks Across Content Types

1. Organic Social Media (Instagram, LinkedIn, TikTok)

Your first 1–2 lines are everything. Use hooks to:

• Stop the scroll

• Frame the story

• Make the reader curious enough to tap “read more”

2. Paid Ads (Meta, YouTube, Display)

In ads, your hook is the ad. It needs to instantly convey relevance and spark action. Use punchy, high-contrast hooks to increase CTR.

3. Email Marketing

The subject line is your hook. Use curiosity, surprise, or direct benefit language to increase open rates. Then use a strong lead-in hook in the first line of the email body to keep people reading.

4. Landing Pages & Sales Pages

Your headline and first paragraph should make the visitor feel like, “This is for me.” Great hooks here set the tone and frame the offer in a way that feels urgent and relevant.

5. Video Scripts & Reels

The first 3 seconds determine whether someone keeps watching. Start with a bold question, unexpected stat, or polarizing statement to lock in attention.

6. Presentations & Pitches

Open your decks, slides, or client pitch with a story-driven or insight-focused hook. Use it to build immediate intrigue and buy-in before you hit the data.

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The 5x5 Hook Generation Prompt

Use this prompt in ChatGPT: