Teenagers are using AI to learn math and science from celebrities
We'll explain why this is important to marketing
Imagine learning about math from “Eminem” or “Ariana Grande.” It might sound strange, but that's the reality for many teens in 2024. With the rise of generative AI, students are getting creative — and they're learning math, science, and more from AI-generated versions of their favorite celebrities.
Take a look at the Instagram account @onlocklearning. In one of their videos, an AI “Ariana Grande” and “Eminem” break down the concept of an exponential function. Another clip features AI “Cardi B” and “Jeff Bezos” answering the ever-important question: why does (a+b)² = a² + 2ab + b²? These videos have racked up thousands of views and are engaging teens in a way that mimics viral TikTok or Reels content. The quick cuts, remixed music, and fast-paced humor make complex math concepts not only digestible but fun.
So what does this have to do with marketing? 🤔
A LOT!!!! ⬇️ ⬇️
These educational videos are doing more than teaching math—they're showing how AI can be used to deliver content in a way that resonates with audiences. The same principles apply to marketing: it's about meeting your audience where they are, delivering value in a format they love, and using storytelling (or familiar faces, like AI-generated celebrities) to make complex topics more approachable.
Imagine applying these techniques to your content marketing strategy. AI can help craft relatable, creative, and engaging messages that cut through the noise and directly appeal to your audience’s preferences — whether that’s humor, educational value, or pure entertainment.
But it doesn't stop there... 👀
This AI-celebrity trend could be the start of a fundamental shift in how we approach content creation, both in education and marketing. What if “AI Steve Jobs” explained your product’s features, or “AI Oprah” promoted your brand values? The possibilities to personalize and scale content are enormous.
By experimenting with AI-generated personalities, marketers can create interactive, relatable, and viral content. And if it’s working to engage teens in learning math, imagine how powerful it could be for your next campaign.