Summer is your advantage
Most people don’t have an AI strategy and that’s your edge.
Reminder: Summer is when most people check out. You level up. That’s the edge.
While others slow down, get quiet, or “wait until fall” to figure out their AI game plan, you can be the one testing, learning, and building.
Because here’s the truth:
Most people—even at big companies with big budgets—still don’t have a real AI strategy.
They’re experimenting, yes. But they’re not executing.
If you’re a marketer, small business owner, or entrepreneur, that should excite you.
It means there’s still time to get ahead—not by doing more, but by moving smarter.
Most Teams Are Still Figuring It Out
This isn’t a criticism. It’s just reality.
There are prompt guides, workshops, “AI task forces”… but when you ask how it’s actually being used in real workflows?
Most teams are still in testing mode.
So if you’re feeling like you haven’t quite figured it all out yet—you’re not behind.
You’re just early.
Speed Isn't a Strategy (But It's the Default Right Now)
Startups and service businesses are sprinting to launch AI-wrapped everything.
A lot of it is generic. Same tools. Same pitch. No clear edge.
That’s where you have an opportunity:
To differentiate not just by moving fast—but by offering actual value.
Speed is temporary. Trust is durable.
Marketing Roles Are Being Rewritten
A lot of the old playbook? Gone.
Competitive research, content planning, SEO briefs—can now be done in a few prompts.
But that doesn’t mean marketers are out of a job. It means the role is shifting.
AI handles the grunt work. You get to focus on what really matters:
Clarity
Story
Strategy
Customer connection
The better you get at thinking creatively and communicating clearly, the more valuable you become.
Pricing Is Getting Flexible—Fast
Whether you’re running a service-based business or launching a product, pricing is being reimagined.
Big brands are hiring pricing analysts. Small businesses are testing flexible models.
This summer is a great time to:
Try new packages
Adjust your tiers
A/B test offers
Use AI to model pricing scenarios before you launch
Simple moves. Big revenue upside.
Paid Ads Aren’t Performing Like They Used To
If your CPCs are up and your results are flat, you’re not alone.
The platforms are changing.
Search is changing.
How people discover your brand is changing.
The best thing you can do?
Stop chasing quick wins and start building real demand.
This looks like:
Building authority in your niche
Creating helpful, story-driven content
Owning your email list and community
Content Feels Noisy—So Say Something Real
Right now, AI is generating a lot of content.
And most of it sounds the same.
People aren’t just scanning for tips—they’re looking for someone to trust.
This summer, focus on:
Sharing personal experience
Showing what you’re building
Posting less often, but with more perspective
Be the voice people remember, not just another carousel in the feed.
Automation Is Easier Than Ever (Especially for Small Teams)
You don’t need a big ops team to start using AI well.
You just need to pick one part of your process and simplify it.
Try:
Auto-generating client proposals
Using AI to write onboarding emails
Streamlining your lead gen follow-ups
Start with what’s messy. Fix that first.
Presence > Press
Getting featured in a publication used to be a big deal.
These days? Your audience is more likely to remember your weekly post or short video than your name in Forbes.
Summer is the time to show up consistently—not loudly, but clearly.
Pick your platform. Commit to showing up.
People will notice.
Your Personal Brand Is Your Best Asset
AI can replicate almost anything—except you.
That’s why now is the time to make sure people know:
Who you are
What you do
Why you do it
And how you think
That doesn’t mean becoming a content machine.
It means building a reputation people trust and remember.
What Should You Do This Summer?
While others are slowing down, you can:
✅ Test one new AI-powered workflow
✅ Share what you’re learning in public
✅ Repackage your offers or pricing
✅ Create something people can’t ignore
✅ Stay visible while everyone else is “waiting for fall”
This season isn’t about being busier—it’s about being better positioned.
Because come September?
People will come back ready to move—and you’ll already be ahead.