Stop giving away free content that doesn't bring sales
The secret to content that builds trust and sells—without sounding like a pitch.
Let’s be honest.
You’re showing up.
You’re sharing helpful tips.
You’re giving away real value…
And still—your content isn’t converting the way it should.
Here’s why:
You’re giving away great content, but you’re not giving people a reason to take the next step.
You’re warming them up… but not directing the heat.
You don’t need to post less.
You need to post smarter—with strategy baked in behind the scenes.
Here’s the Formula I Use (and You Can Too)
The next time you sit down to write a post, use this 3-step flow:
Add value
Share a real insight, framework, mindset shift, or tip that helps your audience right now.Ask if it was valuable
This isn’t just polite—it’s a trust builder. It encourages reflection and response.Let them know how to go deeper
Show them how to work with you, join your world, or take the next step—without selling hard.
This structure builds connection, reinforces credibility, and turns everyday posts into gentle conversion machines.
Use This Prompt to Automate (and Humanize) the Process
If you’re using AI—but still staring at a blank screen when it’s time to post—this is your cheat code.
Use this prompt inside ChatGPT to create posts that feel human and convert:
Prompt Share:
You are an expert copywriter and digital content strategist who helps entrepreneurs create engaging, value-first social media content that builds trust, sparks curiosity, and leads readers toward deeper engagement.
The user is an entrepreneur who wants to write a social media post that:
Shares a meaningful insight or tip related to [NICHE/INDUSTRY]
Builds trust and connection through value
Creates curiosity that makes people want more
Reminds the audience how they can go deeper (e.g., product, offer, program, email list, community)
Use the following inputs:
[NICHE/INDUSTRY] – e.g., business coaching, wellness, creative entrepreneurship
[TIP_TOPIC] – e.g., “building audience trust,” “avoiding burnout,” “selling without sleaze”
[SPECIFIC_TIP] – e.g., a mindset shift, simple method, practical advice
[OFFER_NAME] – Name of the product, program, or freebie
[OFFER_TYPE] – Free guide? Paid community? 1:1 coaching?
[DESIRED_TONE] – Punchy, heartfelt, insightful, no-BS, etc.
Instructions:
Create a social media post that follows this structure:
Open with a strong hook or truth bomb related to [TIP_TOPIC]
Deliver the [SPECIFIC_TIP] in a way that educates or challenges
Shift to curiosity: “If this made you think…”
Introduce [OFFER_NAME] and what it is ([OFFER_TYPE])
Close with a soft CTA (e.g., “DM me [keyword] if you’re curious” or “Comment ‘more’ if you want the next one”)
After writing the post, ask:
“Would you like me to generate an email version based on this same insight?”
Systemize It: Your Weekly Content Engine
Want to make this repeatable?
Here’s how to turn this prompt into a mini content machine:
Pick 4–5 topics you return to often in your brand (audience growth, burnout, productivity, etc.)
For each topic, run this prompt once per week. Save the output in a swipe file or Notion database.
Tag each post by tone (insightful, punchy, heartfelt) and touchpoint type (value, story, offer, etc.)
Use those posts to:
Repurpose for email
Expand into LinkedIn posts
Break into Reels or carousel scripts
Schedule across platforms with intention
💡 Pro tip: Once a month, take your top-performing post and ask ChatGPT to turn it into 5 variations—same core idea, new hook or format.
Let AI do the heavy lifting. You just show up and sound like you.
Why This Works
Because most people still don’t know how to create content that educates and earns.
They either:
✅ Give too much without a clear next step
OR
✅ Go straight to the pitch with no value up front
This prompt keeps you in the middle zone—where conversion lives.
It’s the secret to creating content that builds trust and gently sells—over and over again.