Most businesses spend too much time chasing new customers when their biggest revenue opportunity is already right in front of them: the customers they already have.
Here’s the truth: It’s cheaper and easier to get your current customers to buy more than it is to acquire new ones.
But how?
With AI, you can increase average order value, improve retention, and boost repeat purchases—all on autopilot.
Here’s your AI-powered grocery list for maximizing revenue from your existing customers.
#1: AI-powered personalized recommendations
Why it works:
People buy more when they feel like a brand understands them. AI analyzes customer purchase history, browsing behavior, and preferences to predict exactly what they’re most likely to buy next.
How to use it:
Ecommerce: Use AI-powered tools like Shopify's AI product recommendations or Nosto to suggest complementary products based on past purchases.
Service Businesses: AI can identify upsell opportunities. Example: A personal trainer could use AI to suggest nutrition coaching to clients who have been tracking their workouts.
Restaurants & Local Businesses: AI-driven upselling (like Uber Eats’ “Would you like to add a drink?”) can increase ticket size with minimal effort.
Try this AI prompt in ChatGPT:
"Analyze my customer purchase history, website behavior, and past interactions to identify personalized product or service recommendations.
Provide 3 upsell suggestions that feel natural based on customer preferences.
Explain why each recommendation makes sense for their buying behavior.
Suggest a personalized email subject line and CTA for each recommendation."
#2: AI-powered email & SMS retention campaigns
Why it works:
Most businesses lose money by not following up enough. AI can send hyper-personalized emails and SMS messages at the exact moment when customers are most likely to buy again.
How to use it:
Abandoned Cart Emails: AI can personalize these beyond the usual “You left something behind” reminder. Instead, it can offer an incentive based on the customer’s behavior.
Replenishment Reminders: If you sell subscription-based or repeat-purchase products, AI can predict when customers will run out and send an email or text at the right time.
VIP Customer Outreach: AI can flag your top-spending customers and trigger automated “special offers” to keep them engaged.
Try this AI prompt in ChatGPT:
*"I want to create an AI-powered email sequence to re-engage past customers who haven’t purchased in the last 60 days.
Step 1: Identify the top 3 reasons customers stop buying from businesses like mine.
Step 2: Write a 3-part email sequence to bring them back, including:
A re-engagement offer (discount, freebie, or loyalty bonus).
A personalized reminder about past purchases.
A final urgency email with a last-chance incentive.
Step 3: Include subject lines, preview text, and a suggested CTA for each email."*
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