Start with obsession, then add AI

Find something you're deeply excited about.

Obsess over it. Rip it apart, study it, and put it back together—but in your own way.
Share it where billions of people hang out.
Get one person to care about it as much as you do.
Then five.
Then a thousand.

Then you're set.

Now here’s how AI helps you do it.

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1. Obsess over it with infinite research help

You’re curious about something.
AI turns that curiosity into momentum—fast.

Use prompts like:

“Act as a research assistant. Summarize the top 10 most-read articles on [TOPIC]. Then highlight what’s missing or underexplored in each one.”

Or:

“Give me a side-by-side breakdown of [CONCEPT] as explained by experts in marketing, psychology, and tech. What are the patterns and contradictions?”

This is how you go deeper without spinning in circles. AI accelerates your learning curve—and reveals angles you wouldn’t have seen on your own.

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2. Rip it apart + rebuild it — in your voice

Once you’ve consumed enough, it’s time to remix.

Use AI to take raw knowledge and reframe it:

“Rewrite this concept in my tone—[INSERT A SHORT SAMPLE OF YOUR WRITING]—and turn it into a 5-tweet thread with a contrarian hook.”

“Take this long article and turn it into a visual framework with 3 clear takeaways. Include a metaphor-free summary paragraph in plain English.”

This is where you start turning borrowed ideas into original insight.