Podcasts and AI: Don't miss out on this rarely used technique to build your brand
Build your brand with this step-by-step guide
In today’s digital world, brand-building isn’t just about promoting your products; it’s about making authentic connections and showcasing your expertise. One creative guerrilla marketing technique is curating and leveraging industry-specific podcasts. This approach allows you to connect with your audience without large ad spends while establishing yourself as an authority in your niche. It’s all about resourcefulness and strategic outreach.
Here’s a Practical Guide to Building a Podcast Listing Page Using AI:
Step 1: Research and Curate Top Podcasts
Use AI to streamline your research and find podcasts relevant to your industry. The goal is to identify shows that align with your audience’s interests and feature influential voices.
How to Use AI:
Ask AI to identify key podcasts in your industry based on popularity, relevance, and audience interest.
Prompt Example:
"Identify 10 popular podcasts in the sustainable gardening niche focusing on eco-friendly practices, urban gardening, and organic farming. For each, provide the show title, host name, a short description of the main topics covered, the frequency of episodes, and where the podcast is available (e.g., Spotify, Apple Podcasts, etc.)."
Step 2: List Important Details for Each Podcast
Create summaries that give your audience a clear reason to check out each podcast. Highlight key info like the show’s focus, host background, and the best episode to start with.
How to Use AI:
Ask AI to create concise descriptions for each podcast, focusing on the key details and highlighting specific episodes.
Prompt Example:
"For each podcast in the list, write a summary including the podcast title, host’s name and background, a brief description of the podcast’s main focus, a highlight of one popular or recommended episode, and the platforms where listeners can find it."
Step 3: Reach Out to Podcast Hosts
Once your list is published, reach out to the podcast hosts. Let them know you featured their show, and introduce yourself.
How to Use AI:
Use AI to draft outreach emails that introduce you and express your appreciation for their work.
Prompt Example:
"Draft a personalized email to the host of each podcast in our list. Mention that we’ve included their podcast on our site’s list of top gardening podcasts. Highlight what we like about their content and introduce ourselves as a brand focused on [insert brand focus]. Express interest in staying connected for possible collaborations or guest appearances in the future."
Step 4: Create a “Podcast Awards” Feature
Take it up a notch by ranking the top podcasts and creating custom badges. This not only adds credibility to your list but also helps build goodwill with hosts.
How to Use AI:
Ask AI to create the rankings and design a plan to announce the awards.
Prompt Example:
"Rank the top 5 podcasts on our list based on factors such as audience size, influence in the niche, and content engagement. Create a blog post announcing the awards, including a brief description of why each podcast was selected. Draft social media posts to promote the awards on Instagram, Twitter, and LinkedIn. Generate an email template to notify the podcast hosts about their ranking and include a link to download a custom badge for them to display."
Tips for Success
Add Personal Touches
Show your audience that you’re genuinely engaged by sharing your favorite episode or why you think a particular podcast is valuable. This builds trust and makes the list feel more authentic.
Prompt Example:
"For each podcast summary, include a short note on why we recommend this podcast or share a personal anecdote about how a specific episode impacted us or provided valuable insights."
Strategically Connect with Hosts
Use your listing to open conversations and build relationships with podcast hosts.
Prompt Example:
"Draft an email for the hosts of the podcasts on our list, letting them know we’ve included their show. Ask them if they’d like to review their listing for accuracy and provide any additional information they’d like us to include."
Promote Your “Podcast Awards”
Use AI to create social media posts and blog announcements highlighting the awards and encouraging hosts to promote them.
Prompt Example:
"Create a promotion plan for the 'Top Gardening Podcasts Awards.' Write a blog post announcing the awards and including the winning podcasts with descriptions and why they were chosen. Draft a series of social media posts for each platform, including Instagram stories and LinkedIn updates, to promote the awards."
Play the Long Game
Focus on building lasting relationships, even if you don’t get an immediate guest spot. Use AI to plan regular follow-ups.
Prompt Example:
"Draft a follow-up email to the podcast hosts two months after the initial contact. Mention any new content we’ve developed that aligns with their podcast topics and express interest in future collaborations or guest appearances."
Optimize SEO
Use AI to suggest relevant keywords to improve your podcast listing page’s search rankings.
Prompt Example:
"Analyze the top-ranking pages for gardening podcasts and suggest a list of keywords to optimize our podcast listing page. Include specific keyword phrases like 'best eco-friendly gardening podcasts' or 'top organic gardening shows' to improve our search rankings."
Wrapping Up
Leveraging podcasts with the help of AI can save you time and maximize your impact. This strategy supports your brand’s visibility, credibility, and engagement. From researching podcasts to creating outreach emails and optimizing content for SEO, AI can help you build connections, grow your authority, and strengthen your brand. By following these steps, you can turn a simple podcast listing into a powerful guerrilla marketing tool.