Part 5: Turn customers into advocates with AI
(and build a marketing strategy that sells for you)
Let’s be honest: there’s nothing more powerful than a happy customer who tells everyone about you.
You can run all the ads, email campaigns, and SEO strategies you want—but if your customers aren’t talking about you? You’re working harder than you need to.
The advocacy stage is where your marketing stops being just you… and starts being amplified by the people you’ve already helped.
It’s about turning satisfaction into social proof.
Loyalty into referrals.
Feedback into fuel for future growth.
And AI can help you scale every part of it.
Why advocacy is the most underrated (and most profitable) stage
Most businesses stop after the sale.
The best ones don’t.
Advocacy helps you:
Build brand credibility through word-of-mouth
Collect testimonials and UGC that drive conversions
Unlock referrals and repeat buyers
Lower your customer acquisition costs (because your audience starts doing the selling for you)
Let’s turn that potential into a system—with the help of AI.
Use AI to request testimonials that get responses
Most testimonial requests are boring. And forgettable.
This prompt helps you ask in a way that feels personal—and gets a “yes.”
Prompt:
“You are a brand community manager. Write a short, friendly message asking a happy customer to share a quick testimonial about [product/service].
Include:
• A thank-you
• One sentence about why their story matters
• A simple way to reply (voice note, email, DMs)
Keep the tone casual and appreciative.”
Bonus:
“Write 3 subject line variations that increase open rates.”
Use AI to turn testimonials into marketing GOLD
That great testimonial? It can become 5 different assets with a single prompt.
Prompt:
“You are a content repurposing expert. Turn this testimonial into the following:
• A 3-sentence case study
• A tweet
• A bold pull quote for a landing page
• A short LinkedIn post
• An email subject line that teases the result
Testimonial: [paste it here]
Tone: [insert brand tone]”
Use AI to write a referral ask that doesn’t feel awkward
Referrals work best when they’re specific, simple, and framed as a way to help someone else.
Prompt:
“You are a referral marketing strategist. Write a short message asking my happiest customers to refer a friend who might need [product/service].
Include:
• A sentence showing appreciation
• Why the referral helps them or their friend
• A clear CTA (e.g., send this link, reply with a name, tag a friend)
Tone: friendly and low-pressure.”
Use AI to design a simple loyalty/referral program
You don’t need a fancy dashboard. You need a clear, compelling offer that’s easy to share.
Prompt:
“You are a loyalty program consultant. Draft a simple referral or loyalty offer for [product/service] targeting [audience].
Include:
• A 1-line explanation of how it works
• What the customer gets (reward, bonus, freebie)
• Copy I can use in an email or DM to announce it
Tone: [insert your brand tone]”
Use AI to write UGC and review campaigns
Want more customers to post about you online? Make it easy and fun.
Prompt:
“You are a UGC strategist. Create a mini campaign to encourage recent buyers of [product/service] to post about their experience.
Include:
• A hashtag idea
• A sample caption or story prompt
• A DM or email to kick off the ask
• A bonus incentive (optional)
Tone: upbeat, playful, and community-first.”
Recap: AI for advocacy
This is where your marketing starts to scale without more effort from you.
Use AI to:
Collect more meaningful testimonials
Repurpose proof into high-converting content
Make referrals easy and repeatable
Turn buyers into ambassadors and content creators
3 Prompts to try this week:
Testimonial Ask Prompt
“Write a short message asking [customer name] for a quick testimonial. Make it sound casual, appreciative, and easy to say yes.”
Repurpose-the-Proof Prompt
“Take this testimonial and turn it into a quote, a story, a tweet, a headline, and a social post. Testimonial: [paste here].”
Referral Ask Prompt
“Write a friendly message asking recent customers to refer someone who needs [product/service]. Include a simple CTA and appreciation.”
That wraps up our 5-part series on how to use AI to move people through every stage of the marketing funnel:
Awareness – Get seen
Consideration – Build trust
Acquisition – Close the sale
Retention – Keep them coming back
Advocacy – Turn customers into marketers
If this series helped you think differently—or market smarter—send it to someone else who needs it.
Because this is just the beginning.
AI isn’t the future of marketing. It’s the accelerator.
Let’s keep building smarter.
- Raquel