Part 2: How to use AI to build trust & move buyers from “curious” to “convinced”
You’ve got their attention—now what?
The consideration stage is where most leads stall.
They’re curious, maybe even following you.
But they’re still asking themselves:
“Is this actually for me?”
“Can I trust this person?”
“Will this work for my situation?”
Your job is to answer those questions—clearly, confidently, and consistently.
And when used right, AI makes that easier than ever.
In this post, we’re diving into how to use AI to:
Overcome objections
Highlight differentiation
Build trust without sounding salesy
Educate without overwhelming
Keep buyers moving toward “yes”
Let’s break it down.
What the consideration stage is really about
This isn’t the time to go quiet or generic.
This is when your audience is paying the most attention. They’re:
Lurking in your content
Comparing you to competitors
Wondering if they should wait or act now
Subconsciously looking for reasons to trust you—or opt out
Your job? Remove friction. Create clarity. And build enough confidence to tip them forward.
Use AI to handle objections before they're spoken
Most customers don’t ask their real questions out loud.
They scroll, hesitate, and ghost.
AI can help you identify and address those silent objections before they block the sale.
Prompt:
“Act as a conversion copywriter. List the top 5 objections someone in [target audience] might have before buying [product/service]. For each one, write a clear, empathetic response I can turn into a post, email, or FAQ.”
Optional Add-On:
“Then, suggest one content format for each objection (e.g. carousel, email, testimonial, short video).”
Use AI to create comparison content that builds confidence
If you don’t help your leads compare solutions, they’ll do it without you—and you might lose.
Use this to position yourself as the obvious choice (without trashing the competition).
Prompt:
“You are a brand positioning expert. Write a side-by-side comparison between [your product/service] and [alternative/competitor/common approach].
Highlight:
• Key differences
• Benefits of choosing my solution
• Who each option is best for
Tone: confident but respectful. Format as a post or landing page section.”
Use AI to write educational content that converts
The best education content doesn’t just inform—it leads somewhere.
Prompt:
“You are a content marketer. Create an educational blog post outline or LinkedIn post that explains [specific feature, benefit, or misconception] related to [product/service]. Keep it simple, customer-focused, and end with a soft call to action.”
Optional Add-On:
“Make sure it feels helpful, not salesy. Add a short story or analogy to illustrate the concept.”
Use AI to turn testimonials into buyer-relevant stories
Testimonials often fall flat because they sound generic. AI can help you reshape them into persuasive micro-stories.
Prompt:
“You are a customer experience writer. Take this raw testimonial: [paste testimonial] and rewrite it into a story-driven format that highlights:
• The problem the customer was facing
• What made them choose [product/service]
• What specific result they got
Tone: authentic and relatable. Make it easy to use in a social post or email.”
Use AI to reframe “not ready yet” Into “now’s the time”
Most buyers delay because they don’t feel urgent. Your job is to shift their timeline.
Prompt:
“Act as a persuasive copywriter. Write 3 short content ideas that reframe the mindset of ‘I’ll wait’ into reasons to take action now. Include emotional drivers (e.g., momentum, opportunity cost, future regret).”
Recap: AI strategies for the consideration stage
Here’s how to use AI to turn interest into intent:
Overcome objections with empathy and clarity
Compare and differentiate with confidence
Educate with relevance and simplicity
Leverage testimonials as mini case studies
Create urgency without being pushy
3 prompts to try this week:
Objection Crusher Prompt:
“List the 5 most common objections [target audience] has about buying [product/service]. Respond to each in a helpful, trust-building way.”
Positioning Comparison Prompt:
“Compare [my solution] vs [common alternative]. Show who each is for and why mine is the better fit for [ideal buyer].”
Testimonial Story Prompt:
“Rewrite this testimonial as a short story showing the customer journey and result. Make it feel real and relatable.”
Next Up: acquisition
How to use AI to convert warm leads into paying customers—without writing from scratch every time or sounding like a template.
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And if one of these prompts helps you win a customer this week?
Hit reply and let me know—I want to celebrate with you.
Let’s keep building smarter.
- Raquel