Part 1: How to win the awareness game
(Even if you’re in a crowded industry)
This is where most marketers get stuck:
Awareness.
Everyone’s trying to go viral.
Everyone’s chasing visibility.
And yet, most content gets ignored—because it’s safe, forgettable, or trying to talk to everyone.
If you want to stand out in a saturated market, you don’t need more posts.
You need sharper positioning, scroll-stopping hooks, and content that earns attention.
This is where AI becomes your unfair advantage.
In this post, I’ll show you exactly how to use AI to:
Generate better hooks for social content, ads, and landing pages
Find unique content angles that differentiate your offer
Craft awareness-level messaging that actually connects with real people
And of course: you’ll get detailed, bracket-ready prompts you can use immediately.
Let’s go.
What You’re Really Doing in the Awareness Stage
The goal here isn’t just to “be seen.”
The goal is to:
Stop the scroll
Spark curiosity
Get the right people to lean in and say, “Wait—this is for me.”
That happens when your message is specific, emotionally resonant, and sharply positioned.
Most marketers skip this and go straight to pitching.
That’s why their content feels pushy or generic.
Use AI to nail the hook
The hook is the first line of your post, your headline, your subject line.
If it doesn’t grab attention, the rest doesn’t matter.
Prompt:
“You are a high-converting copywriter. Write 10 attention-grabbing hooks designed for [platform: e.g. LinkedIn, Instagram, or website]. Each hook should be relevant to:
• My product/service: [insert]
• My target audience: [insert]
• Their main goal: [insert]
• Their main frustration: [insert]
Keep tone [insert: bold, casual, funny, disruptive, or direct]. Format the hooks as short, punchy one-liners that spark curiosity or emotion.”
Optional Add-On:
“Give me 3 bonus hooks that use strong opinion statements or pattern interrupts.”
Use AI to find unique angles
Most people are saying the same things. AI helps you find a fresh take.
Prompt:
“You are a content strategist for competitive industries. Come up with 5 unique content angles to introduce [my product/service] to [ideal audience]. Each angle should:
• Challenge a common assumption or belief
• Highlight an emotional trigger (relief, ambition, frustration)
• Reflect real language my audience might use
• Feel different from what most competitors are saying
Format each idea as a short content concept with a 1-line explanation.”
Optional Add-On:
“For each angle, suggest the best format (e.g. meme, opinion post, case study, video hook).”
Use AI to build a weekly awareness plan (so you don’t burn out)
Instead of scrambling to create posts each day, use AI to map out your awareness content in batches.
Prompt:
“You are a personal brand marketing strategist. Build a 5-day content calendar to increase awareness of [insert product or service] for [insert audience]. Each piece of content should:
• Target the top-of-funnel (awareness) stage
• Use a different format (story, how-to, meme, bold statement, FAQ)
• Highlight a different angle (pain point, goal, belief shift, myth, curiosity)
Use my brand voice: [insert: warm, sharp, professional, edgy]. Include post format + one-sentence idea for each day.”
Optional Add-On:
“Include one ‘soft CTA’ idea for each post to encourage engagement without hard selling.”
Try these 3 awareness prompts this week
These aren’t just copy-paste lines—they’re strategic, bracketed prompts that give you control over tone, format, and outcome.
1. High-impact hook generator
Goal: Get people to stop scrolling.
Prompt:
“You are a high-converting copywriter. Write 10 attention-grabbing hooks designed for [platform].
Product/service: [insert]
Audience: [insert]
Their goal: [insert]
Their frustration: [insert]
Tone: [insert tone]”
Optional: Add 3 bonus hooks using strong opinions or pattern interrupts.
2. Reframe your message with fresh angles
Goal: Sound different than everyone else in your space.
Prompt:
“You are a content strategist. Brainstorm 5 fresh angles to introduce [product/service] to [audience]. Each should challenge a belief or emotion, reflect real customer language, and feel distinct from competitors.”
Optional: Suggest content format (video, tweet, carousel) for each.
3. Build a 5-Day awareness content plan
Goal: Post with purpose—without overthinking it.
Prompt:
“Act as a personal brand content strategist. Create a 5-day top-of-funnel content calendar for [product/service], targeting [audience]. Use a mix of formats and angles. Include one-sentence post ideas in [brand tone].”
Optional: Add a soft CTA suggestion for each post.
Final Thoughts
Most businesses are stuck in “create more” mode.
More content. More posts. More effort.
But the truth?
You don’t need more content. You need more strategy.
Using AI this way doesn’t just make your life easier—it makes your marketing better.
You’ll create faster, show up more consistently, and stand out in an industry where most people are still doing it the hard way.
Next up in the series: Consideration.
How to use AI to build trust, handle objections, and become the obvious choice.
Make sure you’re subscribed. Part 2 drops soon.
Let’s build smarter.
- Raquel