Not all touchpoints are created equal
The rule of 7 was never meant to be spam.
You’ve heard it before:
“People need to see your offer 7 times before they buy.”
But here’s what most people get wrong:
Reposting your offer 7 times in your feed doesn’t build trust.
It builds resistance.
The Rule of 7 isn’t about repetition.
It’s about strategic variety.
There are 7 different types of trust-building content. Each one plays a unique role in moving someone from cold to curious to ready-to-buy.
Here they are:
Story – People trust people. Telling real stories (about you, a customer, or even a moment that changed your thinking) humanizes your brand.
Data – Facts and insights help buyers feel informed, not sold to.
Offer – You do need to tell people what you’re selling—just not every single day.
Social proof – Reviews, testimonials, screenshots, and “others like me” moments help people feel safe buying.
Conversation – Questions. Polls. Open loops. The stuff that gets people to talk with you.
Behind-the-scenes – What it really looks like to do the work, build the product, or serve the client.
Value drop – Teach. Share. Give something genuinely useful without asking for anything in return.
When you rotate through these intentionally—your message doesn’t get stale.
It gets stronger.
💬 Think you’ve “already posted about it enough”?
Check your mix.
If your content is stuck in just 1 or 2 of these buckets (usually offer and value)... it’s no wonder people aren’t converting yet.
They might not need another CTA.
They might just need a different kind of trust.
Try this prompt
Let’s build your 7-touchpoint trust sequence using AI.
Use this prompt inside ChatGPT or your favorite AI tool:
Prompt:
Act as a senior content strategist with deep expertise in brand storytelling and customer journey design. You specialize in using psychological touchpoints to build trust and engagement across digital platforms.
The core offering is: [INSERT YOUR PRODUCT OR SERVICE HERE].
The primary goal is to build trust with a cold or lukewarm audience over 7 days, using one unique content touchpoint each day that aligns with one of the following types:
Story
Data
Offer
Social Proof
Conversation
Behind-the-Scenes
Value Drop
Design a 7-day social media content plan, assigning one touchpoint type to each day. For each post, include:
A suggested caption or script
A visual content idea (image, video, carousel, etc.)
A call-to-action (CTA) that fits the goal
One sentence on why this post builds trust
Ask me clarifying questions if you need more details to tailor it better.