Ideas: The comment section goldmine
Some of the most effective content doesn’t come from brainstorming sessions or expensive idea boards.
It comes from something much simpler: your audience’s questions.
When you stop guessing and start listening, the entire content game changes.
Here’s how to turn your comments, DMs, and email replies into a marketing engine that runs on relevance, trust, and real-time feedback.
Add this to your workflow: Comment mining system
Instead of trying to come up with 30 post ideas from scratch…
Start by spending 20 minutes once a week reviewing:
Comment sections on your top-performing posts
Questions from customers via email or chat
FAQs from your sales or support team
Relevant posts in Facebook groups, Reddit threads, or Quora
Then drop the best ones into this AI prompt:
Prompt: Turn Audience Questions into Content
You are a content strategist helping [YOUR ROLE] create helpful, high-engagement content based on real questions from their audience.
Here’s a list of actual questions or comments:
[COPY AND PASTE 5–10 QUESTIONS HERE]Create a list of 10 content ideas based on these questions, including:
A proposed title or hook
Format suggestion (e.g. LinkedIn post, carousel, short video, blog)
Call to action that keeps the conversation going
Tone: [E.g., friendly, strategic, helpful]
Bonus Prompt: Create a weekly “From the Comments” series
You can even turn this into a branded series to build habit and trust with your audience.
Prompt: Build a Comment-Inspired Content Series
You are a content strategist helping a brand create a recurring content series based on audience questions.
The theme is: “From the Comments”
Please:
Suggest a weekly structure (e.g., Question → Insight → Actionable Tip)
Propose 3 formats (social post, newsletter snippet, video script)
Generate 5 example posts based on the following questions:
[INSERT 3–5 QUESTIONS]Make it engaging, helpful, and consistent with the brand’s voice: [TONE/VOICE]
What else can you do with comment gold?
Email Subject Lines – Pull actual phrases from questions to test what resonates.
Sales Pages – Mirror the real language of your audience in your headers and bullets.
Product Ideas – If people keep asking for the same how-to or workaround... that’s a product.
FAQ Pages – Keep it updated with the most common questions surfacing in real time.
Final thought
Your next viral post, lead magnet, or product launch isn’t hiding in a strategy deck. It’s probably already in your inbox—or under a post you scrolled past.
Don’t underestimate your comments. Mine them.
That’s where the gold is.