How to Use AI + LinkedIn to market yourself (and your business) smarter
Let’s get real:
If you're in marketing—and especially if you're building your own business—LinkedIn isn’t optional anymore.
It’s where your future customers, clients, collaborators, and even investors are already lurking.
They’re checking out your posts.
Reading your profile.
Trying to figure out if you’re legit, credible, and worth following.
And in a world where attention is a currency, showing up regularly—and strategically—on LinkedIn is one of the best investments you can make.
But let’s be honest:
Consistent, thoughtful LinkedIn content is a full-time job if you let it be.
That’s why I use AI to run my LinkedIn marketing system—and why you should too.
Why this matters for marketers
LinkedIn isn't just about getting hired. It’s about:
Marketing yourself (as a subject matter expert or thought leader)
Marketing your product (by showing the problem you solve in action)
Creating demand (so customers are already warm before they hit your offer page)
Posting is the entry point.
But when paired with good strategy and smart automation, it becomes a full-funnel system:
Post → Engage → Retarget → Convert
Let’s break it down with AI-powered moves that save you hours—and actually get results.
Step 1: Build a LinkedIn profile that converts
Think of your profile like a mini-landing page.
It should tell people:
Who you help
How you help them
What to do next
AI Prompt to Upgrade Your LinkedIn Profile: Act as a LinkedIn profile copywriter who specializes in positioning B2B consultants and entrepreneurs. Rewrite my LinkedIn headline and ‘About’ section to clearly explain: – Who I help ([TARGET AUDIENCE])
– What problem I solve ([PAIN POINT])
– How I do it ([SERVICE OR PRODUCT])
– And include a simple CTA to learn more, book a call, or subscribe to my newsletter.
Keep the tone [FRIENDLY/EXPERT/BOLD], and make it skimmable.
Step 2: Post to build awareness (and trust)
Posting is your top-of-funnel awareness engine.
It helps people understand what you believe, what you do, and who you do it for.
But it takes a lot of reps to find your voice, style, and rhythm.
That’s where AI helps.
AI Prompt to Create a Weekly Content Plan: Act as a brand content strategist. I want to post 3x/week on LinkedIn to build authority around [TOPIC] for [TARGET AUDIENCE]. Generate a weekly content calendar including: – 1 personal story with a business lesson
– 1 insight-driven post that teaches something
– 1 soft CTA post that invites people to engage or learn more
Include suggested post titles and tone notes (e.g. bold, conversational, data-backed).
Pro Tip: Use ChatGPT to also write multiple angles for the same post so you can test and reuse.
Step 3: Promote top-performing posts (Instead of posting more)
Your goal isn’t to go viral. It’s to be remembered.
Take your top-performing posts and run Thought Leader Ads targeting your Ideal Customer Profile (ICP).
They see your name every week.
Your ideas. Your tone. Your credibility.
And when they finally need help with the thing you solve?
They already know who to call.
AI Prompt to Evaluate Posts for Promotion: Act as a B2B growth strategist. Review these 3 LinkedIn post drafts and tell me which one has the best potential to promote via Thought Leader Ads. Identify the hook, message clarity, and alignment with my ICP: [DESCRIBE ICP]. Suggest edits to increase CTR or engagement.
Step 4: Connect with people who view your profile
If you’re posting consistently, people are looking you up.
Check Sales Navigator weekly for “Viewed Your Profile” leads, and connect with the ones who fit your ICP.
AI Prompt to Personalize a Connection Request: Act as a LinkedIn outreach copywriter. I want to connect with someone who recently viewed my profile. They’re a [JOB TITLE] at [COMPANY], and likely saw my post about [TOPIC]. Write a short, non-pitchy connection request that references our shared interests and invites conversation.
Step 5: Retarget them to deeper content
Once they’re aware of you, give them something they can subscribe to.
That could be your:
Newsletter (like this one)
YouTube channel
Podcast
Free guide
This moves people from scrolling past you to spending 10+ minutes with your content—a huge trust builder.
AI Prompt to Write Retarget Copy: Act as a funnel copywriter. I want to retarget people who engaged with my LinkedIn posts and get them to subscribe to my newsletter. Write 2-3 short, engaging messages (ad or DM-style) that highlight: – The value of the newsletter
– Who it’s for
– And a strong reason to subscribe now
Step 6: Use conversation ads to invite the sale
Once they’ve seen your content, visited your profile, and maybe even joined your list—it’s time to sell.
LinkedIn Conversation Ads feel personal, timely, and perform well when you’ve already built awareness.
AI Prompt to Write a Conversation Ad: Act as a B2B conversation ad specialist. Write a LinkedIn conversation ad that invites warm leads to [BOOK A STRATEGY CALL / JOIN A WORKSHOP / DOWNLOAD A LEAD MAGNET]. Target audience is [ICP], and they’ve already seen my content. Keep it casual, engaging, and CTA-focused.
Final thought
Think of LinkedIn as your owned media channel:
Your profile is your homepage
Your posts are your value-packed blogs
Your comments and DMs are your relationship funnel
With AI in the mix, you don’t have to choose between creating content and running your business.
You can do both—smarter.
Market yourself.
Market your expertise.
And market your product—without doing it all from scratch.