How to localize U.S. campaigns without slowing down

You wouldn’t launch the same campaign in France and Germany without making changes.
So why do so many marketers treat different areas of the U.S. as the same audience?

Even within the U.S., regional campaigns need nuance.
What resonates in NYC often falls flat in LA.
Pace, tone, values, visual style—everything shifts by geography.

But here’s the good news:
You don’t need 50 different campaigns. You just need smart localization at scale—and AI can help you get there fast.

In this post, I’ll show you:

• Why regional nuance matters

• The difference between New York and California audiences

• How to use AI to adjust your copy, visuals, tone, and structure

• And plug-and-play prompts to start localizing your campaigns today