How Jillian turned pixels into profit

Using AI as her Art Director

Apr 14, 2025

Let’s talk about Jillian.

She’s a designer. A creative.
She loves the work—until the revisions pile up, the client briefs get vague, and the clock says she just spent 7 hours making one ad slide feel “edgy but timeless.”

You know the deal: Stock photos? Overused.
Custom shoots? Too expensive.
Revisions? Never-ending.

Lila was stuck. She had a cold and was frustrated moreso because she was sick.

She asked herself the question that changed everything:

“What if I let AI be my art director?”

She didn’t just want faster output.
She wanted better performance.

So she started feeding AI tools with context:

Her client’s brand voice
Their product benefits
The vibe and energy they wanted to capture

Suddenly, everything clicked.

On-brand visuals
Fast turnaround
CTRs went up

Now she builds entire ad campaigns—with headlines, hooks, and custom image prompts—in a single afternoon.

And here’s the wild part:
Her clients never once asked, “Was this made with AI?”
They asked: “Can you make us more of these?”

Because clients don’t pay for process.
They pay for results.

And Lila? She now runs a boutique creative agency powered by smart prompts and sharp instincts.

Want to do what Jillian did? Start here:

🎨 Prompt 1: Create AI image concepts for Paid Ads

“Act as an AI art director for a direct-response ad campaign.
You’re working with a [PRODUCT TYPE] brand that targets [AUDIENCE TYPE].
Your goal is to create scroll-stopping ad concepts that blend performance with high-quality visuals.
Please generate 3 visual concept prompts that can be used in an AI image generator. Each prompt should include:
– Product name and core benefit
– Brand tone and color palette
– Background setting (realistic or conceptual)
– Desired emotional vibe (e.g., energizing, soothing, bold)
Product: [INSERT HERE]
Audience: [INSERT HERE]
Visual Style: [MODERN, MINIMAL, RETRO, etc.]”

📌 Example inputs:
Product: Hydrating collagen powder
Audience: 30+ women who want healthy, glowing skin
Style: Clean, soft light, wellness-forward

🧠 Prompt 2: Match visuals to campaign messaging

“You are a performance marketer and creative strategist.
Help me design a cohesive ad campaign by pairing each of these marketing hooks with a visual concept.
For each line below, suggest a matching AI image prompt that would amplify the emotion and message in the hook.
Format:
– Hook: [INSERT COPY]
– AI Visual Prompt: [DESCRIBE IMAGE PROMPT FOR AI GENERATOR]
Keep it high-converting and visually bold.”

📌 Example inputs:
Hook: “Hydration that works harder than your 9-to-5.”
Hook: “Proof you can glow without filters.”

Final thought

The creative process isn’t dying. It’s evolving.
And the designers who win now aren’t the ones spending hours kerning headlines.

They’re the ones who know how to speak AI’s language—
and use it to translate vision into results.

You don’t need to be replaced by AI.
But you should be working alongside it.

So ask yourself:
What could you build if AI handled the heavy lifting—and you focused on the magic?