How I use AI to do 10 hours of marketing work in 1 hour
My full 5-step workflow with detailed prompts + a real example
You don’t need more tools.
You need a system.
AI isn’t just here to “write your captions” or “save time.” When used correctly, it can help you think better, move faster, and get more strategic with how you market—especially if you're short on time or working solo.
This is the exact 5-step AI workflow I use to go from idea → strategy → content → polish → packaged campaign, usually in under an hour.
✅ You’ll get detailed prompts
✅ An example campaign
✅ And a way to build once, publish everywhere
Step 1: Think Before You Generate
Most people jump into ChatGPT and say: “Write a blog post about X.”
That’s backward.
Before you generate anything, you need to know:
Who it’s for
What pain they’re feeling
Where they are in the funnel
Why this message matters now
Prompt:
“Act as a senior marketing strategist.
I’m building a campaign for [insert product, service, or offer].My audience is [describe their job, pain points, mindset, objections].
The goal of this campaign is [generate leads / drive conversions / educate / increase retention].
Tell me:
Top 3 pain points
Emotional triggers that move them to act
Positioning statement in 1–2 sentences
What stage of the funnel this campaign serves (awareness / consideration / decision)”
Get this right, and every step that follows becomes 10x easier.
Step 2: Nail the Message
Now that you understand the audience and their pain, distill your offer into:
Headlines
One-liners
CTA ideas
These become the foundation for everything else—your blog, email subject lines, social posts, video scripts, landing page headers, even your outreach DMs.
Prompt:
“Write 5 headline options (under 12 words each) that clearly explain the value of [insert product or offer].
Make them clear, specific, and written in a [friendly / confident / witty / expert] tone.
Avoid vague phrases like ‘revolutionary’ or ‘empower.’
Then write 2 one-liner descriptions (under 25 words) and 3 short CTA options (under 8 words).
Audience: [insert who this is for]”
Save your best headline/CTA combo—you’ll use it across every asset in your campaign.
Step 3: Generate Content Across Channels
Now that you have the core message, it’s time to spin it into multiple formats:
Blog post
3-part email sequence
Landing page section
4–5 social posts
45-second video script
You’re not starting from scratch—you’re just reshaping the same story to fit the format.
Prompt for Blog Post:
“Write a 700-word blog post titled: '[insert title]’.
Audience: [describe them]
Start with a hook that calls out a common belief or frustration.
Break it into clear sections using subheadings and bullet points.
Use a tone that’s [clear / friendly / honest / expert].
Include a CTA at the end to [book a call / download a guide / subscribe / share].”
Prompt for 3-Email Sequence:
“Create a 3-part email sequence:
Email 1: Emotional pain + personal story or example
Email 2: Teach or clarify something (insight + tip)
Email 3: CTA-heavy, value summary, urgencyKeep each email under 300 words. Include a subject line and preview text for each.
Use a voice that’s [human / warm / punchy].”
Prompt for Social Posts:
“Write 5 social posts for [LinkedIn / Instagram / X] that:
Bust a myth about [insert topic]
Share 3 tips to solve [pain point]
Tell a personal or customer story
Pose a thought-provoking question
Include a clear CTA to [insert action]
Audience: [describe them]
Tone: [honest / helpful / witty / motivational]”
Step 4: Refine and Repurpose
This is where most people stop. But the real leverage comes from:
Improving the quality of the content
Turning longform into shortform
Pulling highlights for reels, slides, email intros
Prompt to Refine:
“Edit the following blog post to:
Make the intro more hooky
Cut jargon or repetitive lines
Improve clarity and transitions
Sound like [insert tone/personality]
[Paste your blog here]”
Prompt to Repurpose:
“Take this blog and turn it into:
A 6-post LinkedIn carousel
A tweet thread
A 60-second video script
A short email with the same value
Use a tone that’s [insert tone].
Add emojis, formatting, or markdown where helpful.”
This one prompt gives you 3–5 more assets without writing a single new idea.
Step 5: Package and Share the Campaign
I use this step to wrap up what was created, turn it into a client-ready document, or prep it for internal use.
Prompt:
“Summarize this campaign in a bullet list:
Offer / product
Target audience
Core pain points
Message angle / positioning
Assets created (type + format)
Funnel stage
Call to action
Suggested channels to deploy
Keep it under 200 words and write it like a strategy doc.”
You can drop this into Notion, Airtable, or even a Google Doc. It’s perfect for weekly content planning or end-of-week reporting.
Example: From Idea to Content in 58 Minutes
Here’s a campaign I ran using the exact process above:
Idea: “Most B2B brands are invisible because their message is a buzzword salad.”
Headline: “Cut the Buzzwords. Clarity Converts.”
Audience: B2B founders + brand strategists
Blog: How Clarity Became the Most Underrated Advantage in B2B Marketing
Emails: Pain > example > invite to audit
Social: Myth-buster post, storytelling post, carousel post
Time: 58 minutes
Result: 6 pieces of content, repurposed across 3 channels, used in 2 client workshops
Final Thought
If you’ve been feeling stuck, overwhelmed, or just tired of starting from scratch every week…
A structured AI workflow can be your biggest unlock.
This 5-step process isn’t about generating faster—it’s about thinking clearer, building stronger campaigns, and doing work that compounds.
You can customize it to your style. Build it once. Reuse it everywhere.