How Digital Marketers Can Use AI to Work Smarter

Save time by using ChatGPT

Managing digital ad campaigns in a fast-paced environment can be demanding, but AI tools like ChatGPT and SEOWriting.ai can help you streamline your workflow, boost performance, and save time. Here’s how you can use AI to improve targeting, automate routine tasks, and create better ad campaigns—all while staying on top of multiple client needs and deadlines.

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Improve Ad Targeting with AI

AI can help you refine your audience targeting, ensuring that your ads reach the people most likely to convert. This not only boosts performance but also makes your budget go further.

Prompt Example:
“Analyze my Facebook and Google Ads campaigns from the last month. Identify which audience segments drove the highest ROI and suggest new segments to target based on recent performance.”
Outcome: Use these insights to adjust targeting and focus on audience groups that will bring the best results.

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Speed Up Ad Creation and Testing

AI is a game-changer when it comes to producing creative assets. Use it to quickly generate ad copy, headlines, CTAs, and even image ideas for A/B testing—allowing you to iterate faster and find what works best.

Prompt Example:
“Create 5 LinkedIn ad headlines and descriptions for a new winter jacket targeting women ages 25-40, highlighting a 30% discount and limited stock.”
Outcome: Generate quick options to test, speeding up creative processes and allowing you to optimize for performance.

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Automate Reporting and Performance Analysis

Weekly reports and performance reviews are essential but time-consuming. With AI, you can create summaries of campaign data, get recommendations for optimizations, and even visualize results—freeing up time to focus on strategy.

Prompt Example:
“Summarize the performance of last week’s Google Ads campaigns, focusing on changes in CTR, CPA, and conversion volume. Recommend adjustments to budget and targeting based on this data.”
Outcome: Get concise, actionable reports to share with your team or clients, and quickly identify where to improve.