I'll help you build a CustomGPT
Yesterday, I was in a grumpy mood. Too many tabs open. Too many updates.
So instead of scrolling or complaining, I built something:
👉 What’s New in Social — a CustomGPT.
It tells me what’s changing on Instagram, TikTok, Meta, and more—without making me dig through press releases, blogs, and commentary.
It answers 3 questions, fast:
What changed?
Why did the platform make this update?
What should marketers do about it?
What’s a CustomGPT?
A CustomGPT is a personalized version of ChatGPT that follows your rules. You can:
Upload brand docs, FAQs, tone guides
Set its personality, format preferences, and do/don’t behaviors
Tell it exactly what role it’s playing—strategist, copywriter, analyst, etc.
You can build one in less than 30 minutes. And once you do, it becomes a teammate that never gets tired, forgets deadlines, or goes off-brand.
How I'm Using Mine
“What’s New in Social” is my test case. It's a research assistant + strategist in one. Here’s what it does:
Finds platform updates
Summarizes them in plain English
Explains why they matter for marketers
Offers simple action steps to take
I use it to power my newsletter, spark client insights, and stay one step ahead.
Want to Build Your Own?
I’ll make it simple:
Subscribe to my newsletter with a yearly plan and I’ll schedule a 1:1 call with you. On that call, I’ll walk you through how to:
✅ Build your own CustomGPT from scratch
✅ Train it to sound like you
✅ Assign it roles: strategist, copywriter, analyst, social media manager
✅ Use it to save hours every week