Don’t just create content - create content that connects
How to use AI to create content that aligns with what your audience actually wants
Let’s be honest—
Anyone can ask AI to write a blog post.
But if you’re not considering audience intent, user value, or the real emotional reason someone is searching, reading, or clicking...
You're not creating content. You're publishing fluff.
The difference between AI that works—and AI that gets ignored—is this:
Strategic input → Resonant output.
And that all starts with what you feed the prompt.
The problem: Output without empathy
Most AI content falls flat because it skips one critical question:
Why is the reader here in the first place?
Are they curious? Comparing? Ready to buy? Trying not to get fired?
If your content doesn’t meet them in that moment, it doesn’t matter how clever, keyword-rich, or well-designed it is.
You didn’t lose the audience.
You missed the moment.
The fix: Create intent-driven content
Audience intent is the why behind the click. When you ignore it, your content becomes generic.
Here’s a quick breakdown of the three types of intent:
IntentWhat They’re ThinkingWhat You Should CreateInformational“I want to understand this.”Skimmable blog post, short explainer, carouselConsideration“I’m comparing options.”Case studies, value breakdowns, comparison chartsTransactional“I’m ready to act.”Sales pages, testimonials, CTA-heavy copy
Advanced prompting tips: Context > Keywords
Let’s say your topic is: CRM tools for small business
Most people prompt like this:
❌ “Write a blog post about the best CRM tools for small business.”
Now let’s add context:
✅ Act as a small business marketing coach. Write a blog post for entrepreneurs who are overwhelmed by spreadsheets and want to get their customer list organized without spending a fortune. Compare 3 CRM tools and recommend the best one based on ease of use and affordability. Keep the tone friendly and confident.
That’s not just a blog.
That’s a solution in search format.
Use AI to build a full-funnel content strategy (by Intent)
Here's how to use prompts to generate content across the customer journey—from awareness to purchase.
1. Awareness: Teach, don’t sell
Act as an educator in [INDUSTRY]. Write an educational LinkedIn post that explains [TOPIC] to a beginner. Keep it curiosity-driven, include a clear takeaway, and link the idea back to a problem the reader is likely facing.
✅ Great for newsletter content, carousels, and top-of-funnel search traffic.
2. Consideration: Build trust
Act as a content strategist. Write a mid-funnel blog post for [AUDIENCE] who are comparing [SOLUTION TYPE]. Include pros and cons of each option, a short case study or quote from a real user, and a subtle CTA to learn more.
✅ Works well for SEO, sales enablement, and objection handling.
3. Transaction: Drive action
Act as a high-converting landing page copywriter. Write a landing page for [PRODUCT/SERVICE] that is targeting [AUDIENCE] who are ready to solve [PAIN POINT]. Include headline, subhead, CTA buttons, testimonials, and a brief FAQ. Use urgency and social proof to increase conversion.
✅ Use this for product pages, paid traffic, and email campaigns.
Don’t Forget the Follow-Up: Repurpose With Purpose
Great content doesn’t just get published—it gets reused.
Here’s a smart AI prompt for content repurposing:
Act as a repurposing specialist. Take this blog post and turn it into:
– A LinkedIn carousel
– A short video script
– A two-line tweet
– An email intro + CTAPaste your blog post here →
This one prompt = 5x visibility without 5x the work.
Pro Tip: Combine intent + emotion
Want to go deeper? Use emotional triggers to match the mindset behind the search:
Informational Content (Top of Funnel)
Intent: “I’m trying to understand this”
Emotion to tap into: Curiosity, FOMO
Smart CTA: “Here’s what most people don’t realize about…”
Consideration Content (Middle of Funnel)
Intent: “I’m comparing options”
Emotion to tap into: Frustration, skepticism
Smart CTA: “Why most solutions don’t work—and what actually does”
Transactional Content (Bottom of Funnel)
Intent: “I’m ready to take action”
Emotion to tap into: Confidence, urgency
Smart CTA: “This might be your last chance to lock this in.”
Prompt for this:
Act as a marketing psychologist. Based on this topic: [TOPIC], create 3 emotional angles to help me frame the content in a way that speaks to my audience’s mindset and pain point. Include the intent stage (awareness, consideration, or purchase).
Final word
AI doesn’t replace strategy.
It amplifies the strategy you already have.
If you want to stand out in today’s crowded content world, don’t just generate words.
Generate clarity. Connection. Confidence.
Before you ask AI to create anything, ask yourself:
✨ What does my reader actually need right now?
Then prompt with that level of precision—and watch your content start to work.