AI + Marketing Strategies

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AI + Marketing Strategies
Create INCREDIBLE prompts for and with AI

Create INCREDIBLE prompts for and with AI

(Because, like every great relationship—how you communicate matters.)

Raquel S. Hunter's avatar
Raquel S. Hunter
Jun 02, 2025
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AI + Marketing Strategies
AI + Marketing Strategies
Create INCREDIBLE prompts for and with AI
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You’ve probably heard it before:

“The better your prompt, the better the result.”

But what does that actually mean?

Today’s post is your go-to guide for leveling up how you talk to AI—so it becomes your most reliable collaborator, strategist, and creative partner.

We’re diving into:
✅ What makes a good prompt
✅ Why most people are still doing it wrong
✅ A cheat sheet of powerful prompt formulas
✅ And how to co-create prompts with AI (yes, that’s a thing)

Let’s get into it.


Why Prompting Matters (More Than You Think)

Prompting is how you communicate with the AI models you use—whether it’s ChatGPT, Claude, Gemini, or anything else coming down the pipeline.

The AI doesn’t magically “just know” what you mean.
You have to guide it.
And the more specific, structured, and strategic your prompt is…
The better the output. Every. Time.

So if you’re ever thinking:

“Why is this response so generic?”
“Why does this sound off?”
“Why doesn’t this feel like me?”

The answer is almost always: the prompt was too vague.

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Take a Minute and Step Back

Here’s something most people don’t do:
They don’t stop to revisit their prompting habits.

But here’s the truth:

AI is evolving fast—and your prompts need to keep up.

What worked 6 months ago might be basic now.
The models are more powerful. More nuanced. Better at strategy, tone, formatting, and creative reasoning.

If you’re still using the same simple prompts you started with, you're probably underutilizing what AI can actually do today.

Now is the perfect time to pause, reflect, and upgrade how you prompt.

Ask yourself:

  • Are my prompts clear about the tone I want?

  • Do I tell AI who it’s writing for?

  • Am I treating it like a tool—or like a collaborator?

This small reset can make a massive difference in what you get back.


3 Big Prompting Mistakes People Still Make

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