Coke used AI for its Christmas ad—Here’s how you can too
Coca-Cola’s 2024 Christmas ad is an interesting example of using AI to create ads. It became their highest-scoring Christmas campaign in years.
The best part?
Small businesses can use AI to create budget-friendly ads
Here are 3 things that stand out about Coke’s AI ad:
People care about emotions, not technology: Even though the ad was made with AI, viewers focused on how much they loved the visuals and story. AI can help you craft a human-centered message that resonates.
Nostalgia is powerful: Coca-Cola modernized their 1995 classic ad, blending nostalgia with a fresh twist. Small businesses can do the same by reviving favorite products or moments.
Cost-effective creativity is possible: AI allowed Coca-Cola to achieve high production value at a fraction of the cost. Imagine what it can do for your budget!
Example: How a local bakery can use AI to create an ad
AI can help you whip up campaigns as irresistible as your baked goods!
How to Use AI:
Share Daily Specials: Generate enticing posts for social media to showcase fresh-out-of-the-oven treats.
Revive Customer Favorites: Create campaigns celebrating classic recipes with a fresh twist.
Design Eye-Catching Visuals: Use AI for polished images of your pastries.
Personalized Emails: Tailor newsletters to highlight gluten-free, vegan, or seasonal offerings.
🥁 Prompts to Try 🥁
“Write an Instagram caption for our new pumpkin spice muffins. Emphasize their cozy fall vibes, the warm spices used, and their limited-time availability. Include a playful call-to-action like, ‘Come in for a muffin hug!’”
“Create an email announcing our holiday cookie collection. Describe the types of cookies, like frosted sugar cookies and gingerbread, and connect them to warm family memories by saying, ‘These cookies taste like holidays at Grandma’s house.’”
“Draft a blog post about the story behind our handmade sourdough bread. Include details about the fermentation process, its health benefits, and why it’s the cornerstone of traditional artisan baking.”
Example: How a boutique gift shop can use AI to create an ad
Turn your unique products into the must-have gifts of the season!
How to Use AI:
Tell a Story: Showcase the craftsmanship and stories behind your products.
Suggest Gifts: Use AI to create personalized gift ideas for your customers.
Craft Holiday Campaigns: Generate creative ads and promotions that bring people into your store.
🥁 Prompts to Try 🥁
“Write a Facebook post announcing our new handcrafted holiday ornaments. Highlight their unique designs, the materials used, and how they’re perfect for thoughtful gifts. Include a call-to-action like, ‘Make your tree magical this year!’”
“Draft a newsletter promoting a ‘Gift Wrapping Workshop.’ Emphasize the festive atmosphere, hands-on instruction, and include phrases like, ‘Learn how to wrap like a pro and add that extra sparkle to your gifts.’”
“Generate ad copy for a Mother’s Day campaign featuring curated gift boxes. Highlight the personalized touch, unique items like artisanal candles or handmade jewelry, and include a line like, ‘Show Mom she’s one of a kind.’”
Why This Matters
Whether you’re baking up joy or curating the perfect gift, AI gives you the tools to create marketing magic—just like Coca-Cola. The best part? It doesn’t require a massive budget.