AI strategies to increase customer consideration
Part 2: How to use AI for customer consideration
Once you’ve captured a potential customer’s attention, the next step in the customer journey is the consideration phase. At this stage, potential customers weigh their options, compare solutions, and decide whether your brand fits their needs.
Your job is to provide the right information and experiences to help them make an informed decision. ChatGPT can be a valuable tool in this phase, allowing you to create personalized content, address customer questions, and deliver valuable insights to guide prospects toward conversion.
Here’s how to leverage ChatGPT to boost your brand during the consideration phase:
1. Personalizing User Experiences to Build Connections
During the consideration phase, personalized experiences can make all the difference. When potential customers feel like you’re speaking directly to their needs and preferences, they’re more likely to engage with your brand. ChatGPT can help you analyze customer behavior and personalize content, emails, and recommendations based on each prospect’s journey.
How to Do It:
Use ChatGPT to generate personalized messaging, product recommendations, and email sequences for customer segments. By tailoring your outreach, you can build stronger connections with potential buyers.
🥁 Prompt Example 🥁
"Create a personalized email sequence based on customer data (age, location, previous purchases, and recent website visits). The sequence should include three emails: a welcome email introducing the brand, a follow-up email with tailored product recommendations, and a final email offering a special discount to encourage a purchase."
2. Answering Questions with Intelligent Chatbots
During this phase, customers often have questions about your products or services. Chatbots powered by ChatGPT can handle these inquiries in real time, offering clear and accurate responses. A well-designed chatbot can provide instant answers to common questions about pricing, features, shipping, and more while maintaining a consistent brand voice.
How to Do It:
Use ChatGPT to build a chatbot script that addresses your most frequently asked questions. This will help potential customers find the information they need quickly, reducing the chances of them leaving your site searching for answers elsewhere.
🥁Prompt Example 🥁
"Create a chatbot script that answers frequently asked questions about our eco-friendly cleaning products. Include questions about product ingredients, pricing, delivery times, and our return policy. Ensure the responses are concise, informative, and maintain a friendly tone."
3. Generating Content to Address Key Considerations
When customers are in the consideration phase, they’re looking for information that helps them make an informed decision. This could be comparison guides, in-depth product reviews, case studies, or FAQs. ChatGPT can help you create content that addresses these needs and positions your brand as a trustworthy and knowledgeable choice.
How to Do It:
Ask ChatGPT to create blog posts, comparison articles, or case studies highlighting your brand’s benefits and addressing potential objections. This will help customers see how your offerings compare to the competition.
🥁 Prompt Example 🥁
"Write a comparison article highlighting the benefits of our eco-friendly cleaning products versus conventional chemical-based cleaners. Include key differentiators like safety, environmental impact, and long-term cost-effectiveness, and close with a call-to-action encouraging readers to explore our product catalog."
4. Crafting Email Sequences to Nurture Leads
During the consideration phase, it’s crucial to stay connected with potential customers without overwhelming them. AI can help you create well-timed email sequences that nurture leads and provide relevant information at each step of their journey. This might include educational content, customer testimonials, or special offers.
How to Do It:
Use ChatGPT to draft a multi-step email sequence designed to nurture leads over a specific timeframe. Include valuable content, social proof, and CTAs encouraging the recipient to take the next step.
🥁 Prompt Example 🥁
"Create a five-email sequence targeting leads who have shown interest in our sustainable cleaning products. The sequence should include an introduction to our brand, a product overview with customer reviews, an educational email on the environmental impact of conventional cleaners, a special offer, and a final email encouraging the lead to try a sample."
5. Optimizing Landing Pages with AI Insights
Landing pages play a critical role in the consideration phase. A well-optimized landing page can convert a visitor into a paying customer, while a confusing one can lead to lost opportunities. ChatGPT can help you refine the content on your landing pages by suggesting improvements to headings, CTAs, and body copy based on customer preferences and pain points.
How to Do It:
Ask ChatGPT to analyze the existing copy on your landing pages and provide suggestions for improvement. You can refine headlines, tweak body text, and enhance CTAs to make them more compelling and conversion-focused.
🥁 Prompt Example 🥁
"Review the copy on our landing page for eco-friendly cleaning products. Suggest improvements to the headline, body text, and call-to-action to emphasize the benefits better and drive conversions. Focus on clarity, emotional appeal, and urgency."
Wrapping Up Part 2
The consideration phase guides potential customers and builds their confidence in your brand. By leveraging ChatGPT to personalize content, address questions, and create informative resources, you can strengthen your connection with prospects and keep them engaged. This sets the stage for a successful transition to the acquisition phase, where they’ll be ready to make a purchase.
In Part 3, we’ll explore how ChatGPT can drive customer acquisition by refining your messaging, automating follow-ups, and optimizing the sales process. Stay tuned!