As someone who works closely with small businesses, I’m always looking for tools that make marketing easier, faster, and more effective. That’s why I’m excited to share two big updates to ChatGPT that could seriously transform how you work on your desktop. Let me break it down for you and show you how these updates can save time and help you market smarter.
ChatGPT Desktop App for Windows: Streamline Your Workflow
The ChatGPT desktop app for Windows is now available for everyone! This app has been shaped by user feedback and has features that make it faster and more intuitive to use ChatGPT. Here’s what you’ll love:
Quick Access Shortcut: Hit Alt + Space to jump right into ChatGPT—perfect for creating content, brainstorming, or answering quick questions.
Companion Window: Keep your projects flowing with a floating window that lets you pick up where you left off without switching tabs.
Voice Input: Talk to ChatGPT with Advanced Voice Mode, a hands-free way to generate ideas or dictate content.
Easy Sharing: Instantly share screenshots of your ChatGPT drafts or ideas with your team or clients.
macOS Gets Smarter with App Integrations
If you’re on a Mac, things just got even better. The ChatGPT desktop app for macOS now integrates with other apps on your desktop. This early beta can:
Connect with Tools You Use: Seamlessly read from and write to dev tools like VS Code, Xcode, Terminal, and iTerm2.
Simplify Coding Tasks: Debug scripts, edit files, or write documentation without leaving your workflow.
Expand Over Time: Even more integrations are coming soon!
This beta is currently available to Plus and Team users, and Enterprise and Education users will soon have access.
How Small Businesses Can Use These Updates for Marketing
You might be wondering: How do these updates help with marketing? Here are a few practical ideas:
For Windows Users:
Create Content in a Snap: Use the Alt + Space shortcut to quickly generate blog posts, email campaigns, or social media captions.
Collaborate More Effectively: Screenshot your ChatGPT results and share them for team feedback or client approval.
Get Ideas on the Fly: Use voice input to brainstorm marketing strategies while multitasking.
For macOS Users:
Optimize Processes: Automate repetitive marketing tasks through Terminal, like sorting customer files or updating spreadsheets.
Troubleshoot Easily: Use ChatGPT in VS Code or Xcode to debug your website's code or analyze analytics scripts.
Streamline Workflows: Integrate ChatGPT into your most-used apps to keep your marketing efforts smooth and efficient.
Prompts to Try Today
Not sure where to start? Here are some example prompts tailored to a pet health food small business:
For Windows:
"Draft a promotional email for our new organic dog treat line. Include a catchy subject line, a heartfelt opening about improving pet health, and a clear call to action to visit our website or shop now."
"Write three Instagram captions for a post featuring our best-selling probiotic dog food. The first should highlight health benefits, the second should include a customer testimonial, and the third should emphasize a limited-time discount."
"Help me craft a thank-you email to our customers for supporting us this year. Highlight our milestones, such as launching new products or donating to pet shelters, and offer a sneak peek at upcoming product launches."
For macOS:
"Generate a detailed plan for a month-long social media campaign promoting our new cat supplement. Include post ideas for Instagram Stories, Facebook ads, and TikTok videos, along with suggested hashtags and posting times."
"Create a script to automate sorting and analyzing customer reviews by keyword (e.g., 'digestive health,' 'energy boost') to identify trends and improve product descriptions."
"Write a blog post draft for our website explaining the benefits of probiotics for dogs. Include scientific references, personal anecdotes from customers, and a call to action to try our product."
I can’t wait to hear how you’re using these tools! Reply to this email or send me a DM.