AI for business: Writing content that sells

Mastering Conciseness and Precision

In advertising, less is more. Whether it’s a press release, social media post, or pitch to an editor, content needs to be clear and concise to stand out. Editors and writers are on tight deadlines, so cutting through the clutter quickly is key.

With AI tools like ChatGPT, you can refine your content to be impactful and on point, and it all starts with crafting the right prompts.

Here's how to use AI for concise content creation and write effective prompts to achieve precise messaging.

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How to Write Detailed Prompts for Precise AI Messaging

The secret to using AI effectively lies in writing clear, specific prompts. The more details you provide, the better the output. Here’s how to get the most out of AI to create sharp, media-friendly content.

1. Identify the Goal of the Content

Before you prompt AI, know what you want to achieve. Are you informing, persuading, or generating curiosity? Tailor your prompt to the content's goal.

Prompt Examples:

• For Informative Content: “Summarize this 300-word blog post on work-life balance into one sentence stating its main benefit.”

• For a Persuasive Pitch: “Write a compelling pitch for an eco-friendly water bottle, highlighting its reusable design and impact on plastic waste reduction.”

Details to Include: Objective (e.g., summarize, persuade), tone (e.g., friendly, urgent), key focus points.

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2. Specify Format and Length

Let AI know the exact format and length needed to keep content concise.

Prompt Examples:

• For a Single-Sentence Summary: “Condense this paragraph into one impactful sentence about our fitness app’s weight loss benefits.”

• For a Bullet List: “Rewrite this product description into three bullet points highlighting our skincare line’s top benefits.”

Details to Include: Desired length, format, and key content to focus on.