AI can’t replace you—but it can make you unstoppable

Create more content, write faster, and stay ahead—without losing your voice

Feb 12, 2025

It’s taken me forever to declare this openly, for fear of judgment by master gardeners and “real” horticulturists.

But once I vocalized it, it instantly became real. And proving it? That would happen over time, through every seed planted, every caterpillar nurtured, every monarch butterfly released into the wild.

The same applies to content ideation and strategy.

If you want to grow an audience, nurture engagement, and build a thriving platform, it starts with one declaration:

“I am a content creator.”

About the Garden

This weekend, I walked through my favorite local nursery, a haven for rare pollinator plants and native flowers.

Even if you don’t consider yourself a gardener, being there makes you feel like you belong.

Like, “I’ve made it. I am a gardener.”

Years ago, I’d step into a space like that and feel intimidated.

I was just someone with a few milkweed plants in my backyard—“Who do I think I am, trying to save monarch butterflies?”

I kept my little pollinator project to myself.

I blamed my lack of a thriving butterfly habitat on the plants, the soil, the weather.

Started and stopped countless times.

Told myself, “This isn’t for you. You’re not good enough.”

What Changed?

One day, I woke up and declared, “I am a gardener.”

I started believing it for the first time.

I didn’t shy away from visiting native plant nurseries.

I shared my knowledge with others, even if I wasn’t an expert yet.

I nurtured my garden with intention, even when my first milkweed plants failed to grow as I expected.

At some point, I realized the sum of my experience had proven it:

I am a gardener.

The same shift applies to content creation.

The Strategy

I need you to declare one thing to yourself:

“I am a content creator.”

This isn’t about your LinkedIn profile.

Not about your website.

Not about your newsletter subscriber count.

This is about you.

You’re not there yet.

I repeat: You’re not there yet.

But you have to start planting the seeds.

Start proving it.

Start believing in it.

Start nurturing it.

Start writing. Start experimenting. Start refining.

Start showing up in spaces where ideas grow.

Learn the prompts and patterns of great content the way a gardener studies soil, water, and light.

And just like a garden, your content strategy will take time to bloom.

But one day, when you least expect it, you’ll look at what you’ve built and realize:

I am a content creator.

Use AI for content creation

AI isn’t a magic shortcut. It’s a tool.

It can help you:

🌱 Plant new ideas – Use AI to generate blog topics, email subjects, or social media hooks.

🌿 Nurture growth – Train AI on your style and let it refine your messaging.

🌻 Prune what doesn’t work – Use AI insights to test and optimize your content.

🦋 Attract the right audience – AI-driven keyword and trend analysis help you reach the people who need your message.

But just like gardening, AI works best when paired with your hands, vision, and dedication.

The butterflies don’t come overnight.

Neither does an engaged audience.

But if you keep planting and nurturing, one day, you’ll see a thriving ecosystem of ideas, connection, and impact.