7 AI prompts every real estate agent should use
Less typing. More showing. Close deals faster with these plug-and-play prompts.
If you’re a real estate agent, you’re not just selling homes—you’re marketing lifestyles, juggling data, managing leads, and creating content for multiple platforms.
And AI can help you do all of it better, faster, and with less burnout.
These 7 prompts are designed to:
Write stronger property listings in seconds
Keep your social media fresh without overthinking it
Generate neighborhood guides and CMAs that feel personal
Automate lead nurturing (without sounding robotic)
Give you back more time to actually sell
Whether you're new to AI or already using ChatGPT or Claude, these prompts will help you sound professional, stay top-of-mind, and close more deals—without hiring extra help.
Just swap in your details and go.
Let’s get you set up.
Prompt 1: Property Listing Description
You are a real estate copywriting expert.
Write a 150-word, engaging listing for a [PROPERTY TYPE] at [ADDRESS], highlighting features like [FEATURE 1], [FEATURE 2], and [FEATURE 3].
Use a warm, lifestyle-driven tone and mention at least three reasons buyers would enjoy living here (e.g., community, schools, design).
If anything is unclear or you need additional details to improve your response, please ask me for clarification.
Prompt 2: Local Market Snapshot
You are a real estate market analyst.
Generate a concise snapshot for [CITY, STATE] as of [MONTH, YEAR], including:
• Median sale price
• Average days on market
• Inventory level
Then briefly summarize one actionable insight for buyers and one for sellers.
If anything is unclear or you need additional details to improve your response, please ask me for clarification.
Prompt 3: Customized Neighborhood Guide
You are a lifestyle-focused neighborhood expert.
Create a client-friendly guide to [NEIGHBORHOOD, CITY], featuring:
1. Three standout coffee shops with short descriptions
2. Top public schools with ratings
3. Two family-friendly parks and their amenities
End with one compelling reason someone would love to live here.
If anything is unclear or you need additional details to improve your response, please ask me for clarification.
Prompt 4: Drip Email Sequence
You are a real estate email marketing strategist.
Write a 3-part email drip for a lead interested in [PROPERTY TYPE in LOCATION]:
• Email 1: Warm welcome + market overview
• Email 2: Featured listings with brief intros
• Email 3: Buying checklist + next steps
Each email should be under 200 words, conversational, and value-driven.
If anything is unclear or you need additional details to improve your response, please ask me for clarification.
Prompt 5: Social Media Content Calendar
You are a social media strategist for real estate professionals.
Create a 14-day Instagram content calendar mixing:
• Property spotlights
• Client testimonials
• Market tips
• Community features
For each post, provide:
• A caption (under 150 characters)
• 1–2 relevant hashtags
• Suggested format (photo, carousel, or Reel)
If anything is unclear or you need additional details to improve your response, please ask me for clarification.
Prompt 6: AI Chatbot Script for Initial Inquiries
You are a UX-focused chatbot designer.
Build a chatbot flow for a real estate website that:
• Greets users
• Asks if they’re buying, selling, or renting
• Collects name, contact info, and basic preferences
• Offers to schedule a call or show listings
Keep responses conversational and each message under 30 words.
If anything is unclear or you need additional details to improve your response, please ask me for clarification.
Prompt 7: Comparative Market Analysis (CMA) Summary
You are a residential pricing strategist.
Write a client-friendly CMA summary for a [PROPERTY TYPE] in [LOCATION], including:
• Three comparable properties (no full addresses) with prices and DOM
• Average price per square foot
• Recommended listing range
Format using bullet points for quick readability.
If anything is unclear or you need additional details to improve your response, please ask me for clarification.