1 simple trick to make your content infinitely reusable

Someone recently asked me a great question:

“How can I rewrite my content multiple times—and easily update keywords later?”

This gets right to the heart of smart content marketing:

You don't always need entirely new ideas.

Sometimes, you just need fresh variations of your most successful content.

Imagine taking one piece of content and quickly turning it into 5–10 unique versions:

• Emails

• Social media posts

• Industry-specific landing pages

• Different ad campaigns

You're not reinventing the wheel. You're scaling your best content without burning yourself out.

Here's exactly how to do it:

Your secret tool: [Brackets] and a smart prompt

To rewrite content multiple ways—and keep keywords easy to update—simply use placeholders clearly marked with brackets, like [KEYWORD], [PRODUCT_NAME], or [CTA].

Why brackets?

Brackets make placeholders obvious. Later, you can effortlessly swap keywords for:

• Targeting different products or services

• Different audience segments

• Testing new calls-to-action

• Updating for SEO purposes

This saves you countless hours editing each time you want a keyword shift.

Here’s a powerful, ready-to-go prompt

Copy and customize this prompt to let ChatGPT quickly rewrite your content into multiple distinct versions:

Prompt:

"Act as a professional content rewriter and language stylist. Your specialty is rewriting one piece of content into multiple distinct, unique versions, each different in phrasing, sentence structure, and tone—without losing the core message or meaning.

My content includes placeholders marked by brackets (e.g., [KEYWORD], [BRAND_NAME], [CTA]). Keep those placeholders unchanged across all versions for easy keyword updates.

Here’s what you’ll get:

• Original Content: [PASTE YOUR ORIGINAL CONTENT HERE]

• Number of Rewrites: [HOW MANY VERSIONS YOU NEED]

• Style or Tone (Optional): [FRIENDLY / PROFESSIONAL / ENERGETIC / CASUAL]

• Placeholders Used (Optional): [LIST YOUR PLACEHOLDERS, e.g., [PRODUCT_NAME], [CTA]]

Your task:

1. Rewrite the content [X TIMES], ensuring each version feels genuinely distinct, not merely reworded.

2. Preserve placeholders exactly as-is.

3. Number each version clearly for easy reference."

How to start using this strategy immediately

1. Identify top-performing content (emails, posts, landing pages).

2. Choose impactful keywords and CTAs, marking them clearly with brackets.

3. Run the prompt to instantly create multiple unique versions.

4. Quickly swap placeholders whenever you need new variations or targeted content.

One great idea becomes endless content—with minimal extra effort.

Why this method works so well

• Time-Saving: Write once, repurpose endlessly.

• Increased Engagement: Different tones and styles reach wider audiences.

• SEO Flexibility: Effortlessly update keywords and continually optimize your content.